// ChatGPT Ads
Be the answer inside ChatGPT.
Your next customer is asking ChatGPT right now. We run the ads that put your brand in the conversation, at the exact moment they're deciding.
Most likely you are reading this because a ChatGPT ad worked.
// The shift
ChatGPT is a paid channel now. Almost nobody is running it.
The early-mover window is open, and it's measured in months.
OpenAI opened ChatGPT Ads to self-serve advertisers. It's live in the US, UK, Canada, Australia and New Zealand. The advertisers who build campaign history and creative learnings now will have a structural cost advantage before the rest catch up.
// Context hints
Not keywords.
The conversation itself.
On Google you bid on words. On Meta you guess at interests. In ChatGPT you target context hints: plain-language descriptions of the situation your buyer is actually in. Someone mid-decision, describing their exact problem, is a different quality of intent than anything search or social can offer.
// 01
Mid-decision intent
Your ad appears while someone is weighing options and ready to act, not idly scrolling.
// 02
Written for the moment
chat_card creative built to read as a useful continuation of the answer, never a repurposed banner.
// 03
Measured properly
A pixel and a server-side Conversions API, so ad blockers and cookie limits don't hide your results.
// 04
Inside the answer
Your logo and a link to your site, in a clearly labelled card right below ChatGPT's reply.
// The setup sprint
We stand up the whole channel in about five days.
Setup Sprint
One-time, about five working days. Everything below, done right the first time. $1,750 covers one intent angle and one chat_card concept; $2,500 adds multiple angles, more creative and a structured test matrix.
Book a setup sprint01 · Account and verification
Ads Manager setup, business verification, billing and brand identity, done right the first time.
02 · Tracking before launch
OpenAI pixel, server-side Conversions API and UTMs, installed and verified before a dollar is spent.
03 · Context-hint strategy
Mapped to the real ChatGPT conversations your buyers are having. Intent, not keyword guesses.
04 · chat_card creative
Title, body and image built for a mid-conversation reader, in your voice.
05 · Campaign build
Click-objective campaigns and ad groups by intent, in the GEOs that are open to you.
06 · First optimisation and handover
Seven to fourteen days of tuning, then a clear handover. Or we keep running it.
// Organic + paid
Own the whole AI conversation, not half of it.
// Be found
Be the brand AI recommends
Our AI-visibility work gets you cited inside ChatGPT's own answers. Earned, not paid.
// Be shown
Be the brand AI shows
ChatGPT Ads put a sponsored placement in the same conversation. Together, you're impossible to miss.
// Early signal
Higher conversion rate from ChatGPT referrals vs other digital channels.
More time on site than social traffic. High-intent behaviour.
Early-channel and industry figures. Shared to set expectations, not a performance guarantee.
// Straight talk
It's early. We run it like a pilot, and we tell you the truth.
// What we promise
The honest version
Correct setup, real measurement, sharp creative, and a fast read on whether this channel works for you, while it's still early to learn.
// What we won't promise
The fine print
A guaranteed return on a platform that's weeks old, EU reach (not open yet), or that software does the whole job. The hands-on work is the point.
// Pricing
Fixed scope. No lock-in.
One-time, about five working days. $1,750 covers one intent angle and one chat_card concept, fully set up and launched. $2,500 expands to multiple angles, more creative variations and a structured test matrix. Fixed price agreed up front, plus a handover doc and walkthrough.
Book a sprintOnce your campaigns have run, monthly optimisation and reporting, typically 15 to 25% of media spend. Weekly testing, conversion-focused reporting, cancel anytime. We only recommend it when there's real performance to manage.
// Who it's for
A quick honesty check before we take your money.
// Best fit
Considered purchases
B2B and SaaS, longer-cycle services, education and training. Anyone whose buyers research before they commit. Live for advertisers in the US, UK, Canada, Australia and New Zealand.
// Not yet
Where we hold back
Restricted categories (finance, health, legal, gambling, alcohol, adult, political), and hyper-local targeting (country-level only for now). We'll tell you straight if it's not your channel.
// How it works
From call to live in days.
Strategy call
- Your goals, your offer, the GEOs open to you. We confirm fit and eligibility.
Audit
- Your funnel, landing pages and the conversations where you can credibly show up.
Plan
- Context hints, creative angles and a test matrix built for fast learning.
Build and launch
- Account, tracking, creative, campaigns. Configured and live.
Optimise
- We read the signal, cut what doesn't work, and scale what does.
// Questions
FAQ
How is this different from Google or Meta ads?
- No keywords, no interest profiles. You target context hints, plain-language descriptions of the situation your buyer is in. The ad appears mid-conversation, as a clearly labelled sponsored card below ChatGPT's answer. It doesn't change what ChatGPT says.
Who actually sees ChatGPT ads?
- Users on ChatGPT's Free and Go tiers. The Go tier ($8/mo) skews towards founders, freelancers and small-business decision-makers, people with real buying authority, which is part of why early performance data is strong for considered purchases.
Can you run this from Australia for our UK or US business?
- Yes. We run a verified account that can target every open market: the US, UK, Canada, Australia and New Zealand. Targeting is country-level for now. The EU isn't open yet.
How do you measure results?
- A browser pixel plus the server-side Conversions API (which survives ad blockers and cookie limits), UTMs, and a dedicated analytics view. Because a lot of ChatGPT-driven conversions arrive later via branded search or direct, we watch those during campaigns too.
What does a ChatGPT ad look like?
- A "chat_card" below the response: a short title, a line of body copy, an image and a link, clearly marked Sponsored. We write and design it for the conversation it appears in.
Should we move our Google or Meta budget to it?
- No. It's a new layer that reaches people earlier in their research, while your existing channels catch them at the moment of action. We run it alongside, measured together.
// Get started
Book a setup sprint.
Tell us about your business and the markets you sell into. We'll confirm eligibility and map a clear next step, usually within a day.