// ChatGPT Ads

Be the answer inside ChatGPT.

Your next customer is asking ChatGPT right now. We run the ads that put your brand in the conversation, at the exact moment they're deciding.

Book a setup sprint → Check your eligibility

You're reading this because a ChatGPT ad worked.

What's the best way to advertise my business inside ChatGPT?

Good question. ChatGPT Ads use "context hints" instead of keywords. Here's how they work, and a studio that sets them up end to end:

ChatGPT is a paid channel now. Almost nobody is running it.

OpenAI opened ChatGPT Ads to self-serve advertisers with no minimum spend. It's live in the US, UK, Canada, Australia and New Zealand. The advertisers who build campaign history and creative learnings now will have a structural cost advantage before the rest catch up.

$60 → $25

CPMs in the first ten weeks. Early is cheap.

Minimum spend. Start at any budget.

Months

Not years. That's the early-mover window.

// Context hints

Not keywords. The conversation itself.

On Google you bid on words. On Meta you guess at interests. In ChatGPT you target context hints: plain-language descriptions of the situation your buyer is actually in. Someone mid-decision, describing their exact problem, is a different quality of intent than anything search or social can offer.

Mid-decision intent

Your ad appears while someone is weighing options and ready to act, not idly scrolling.

Written for the moment

chat_card creative built to read as a useful continuation of the answer, never a repurposed banner.

Measured properly

A pixel and a server-side Conversions API, so ad blockers and cookie limits don't hide your results.

// The setup sprint

We stand up the whole channel in about five days.

Account and verification

Ads Manager setup, business verification, billing and brand identity, done right the first time.

Tracking before launch

OpenAI pixel, server-side Conversions API and UTMs, installed and verified before a dollar is spent.

Context-hint strategy

Mapped to the real ChatGPT conversations your buyers are having. Intent, not keyword guesses.

chat_card creative

Title, body and image built for a mid-conversation reader, in your voice.

Campaign build

Click-objective campaigns and ad groups by intent, in the GEOs that are open to you.

First optimization and handover

Seven to fourteen days of tuning, then a clear handover. Or we keep running it.

// Organic + paid

Own the whole AI conversation, not half of it.

Organic, already ours

Be the brand AI recommends

Our AI-visibility work gets you cited inside ChatGPT's own answers. Earned, not paid. Get Found

Paid, this

Be the brand AI shows

ChatGPT Ads put a sponsored placement in the same conversation. Together, you're impossible to miss.

// Early signal

The numbers people are seeing.

~1.5×

Higher conversion rate from ChatGPT referrals vs other digital channels.

60–80%

More time on site than social traffic. High-intent behaviour.

Decision-makers

The paid Go tier skews founders, freelancers and SMB owners with real buying authority.

Early-channel and industry figures, shared to set expectations, not a performance guarantee.

// Straight talk

It's early. We run it like a pilot, and we tell you the truth.

What we promise

Correct setup, real measurement, sharp creative, and a fast read on whether this channel works for you, while it's still cheap to learn.

What we won't promise

A guaranteed return on a platform that's weeks old, EU reach (not open yet), or that software does the whole job. The hands-on work is the point.

// Pricing

Fixed scope. No lock-in.

Setup Sprint

USD $1,750–2,500

One-time, about five working days. Everything above: account, tracking, strategy, creative, build, first optimization.

Fixed price, agreed up front
Live campaigns and verified tracking
Handover doc and walkthrough

Book a sprint →

Ongoing management

From data

Once your campaigns have run, monthly optimization and reporting, typically 15 to 25% of media spend. We only recommend it when there's real performance to manage.

Weekly testing and optimization
Conversion-focused reporting
Cancel anytime

// Who it's for

A quick honesty check before we take your money.

Best fit

B2B and SaaS, considered purchases, longer-cycle services, education and training. Anyone whose buyers research before they commit. Live for advertisers in the US, UK, Canada, Australia and New Zealand.

Not yet

Restricted categories (finance, health, legal, gambling, alcohol, adult, political), the EU (not open), and hyper-local targeting (country-level only for now). We'll tell you straight if it's not your channel.

// How it works

From call to live in days.

Strategy call

Your goals, your offer, the GEOs open to you. We confirm fit and eligibility.

Audit

Your funnel, landing pages and the conversations where you can credibly show up.

Plan

Context hints, creative angles and a test matrix built for fast learning.

Build and launch

Account, tracking, creative, campaigns. Configured and live.

Optimize

We read the signal, cut what doesn't work, and scale what does.

// Questions

FAQ

How is this different from Google or Meta ads?

No keywords, no interest profiles. You target context hints, plain-language descriptions of the situation your buyer is in. The ad appears mid-conversation, as a clearly-labelled sponsored card below ChatGPT's answer. It doesn't change what ChatGPT says.

Who actually sees ChatGPT ads?

Users on ChatGPT's Free and Go tiers. The Go tier ($8/mo) skews toward founders, freelancers and small-business decision-makers, people with real buying authority, which is part of why early performance data is strong for considered purchases.

Can you run this from Australia for our UK or US business?

Yes. We run a verified account that can target every open market: the US, UK, Canada, Australia and New Zealand. Targeting is country-level for now. The EU isn't open yet.

How do you measure results?

A browser pixel plus the server-side Conversions API (which survives ad blockers and cookie limits), UTMs, and a dedicated analytics view. Because a lot of ChatGPT-driven conversions arrive later via branded search or direct, we watch those during campaigns too.

What does a ChatGPT ad look like?

A "chat_card" below the response: a short title, a line of body copy, an image and a link, clearly marked Sponsored. We write and design it for the conversation it appears in.

Should we move our Google or Meta budget to it?

No. It's a new layer that reaches people earlier in their research, while your existing channels catch them at the moment of action. We run it alongside, measured together.

// Get started

Book a setup sprint.

Tell us about your business and the markets you sell into. We'll confirm eligibility and map a clear next step, usually within a day.

Calibre Studio. AI-native digital studio, serving the UK, AU and beyond.